One example is using Edge Side Includes (ESIs). To alleviate the work the backend has to do to render a page, we've come up with some pretty clever tricks. That's quite the gap between our target of <2 seconds. All of these things make the average page load speed roughly 7 seconds on desktop. Once it gathers all of this data, it turns it into an interactable web page. The browser then parses this markup and scans it for additional documents like CSS, Javascript, and images. Once we have this complete HTML document, we send it to the browser. As we generate this markup, we make calls to various APIs like shipping rate calculators. In a traditional Magento or Drupal Commerce implementation, we often create frontend markup on the backend before delivering the page to the user. Keep Reading Why Is Traditional Commerce Slow? Community-contributed modules are the cornerstone of the Drupal platform, and the projects we build make them possible. Commerce can be further customized by Contrib modules that provide everything from payment processors (like Stripe or Paypal) to shipping integrations (like UPS or FedEx). Drupal Commerce out-of-the-box provides a robust set of entities and plugins that provide a complete commerce experience. A great example of this is the Drupal Commerce suite maintained by Centarro. This is especially important in commerce implementations where proprietary data is often pulled from a Product Information Management (PIM) system like Akeneo.ĭrupal's true power comes in the form of a massive library of community-contributed and maintained modules. Drupal is regularly screened for vulnerabilities and has a robust process to identify and fix security issues. Drupal's fieldable entities mean you can structure your CMS to fit your data. ![]() One of the many reasons Drupal is a great candidate for headless, or really any CMS build, is its inherent flexibility and security. Why Use Drupal as a Commerce Platform?īefore we consider the frontend, we need a robust, secure backend platform to deliver our data and business logic. ![]() According to a study by Porent in 2019, "The highest e-commerce conversion rates occur between 0 and 2 seconds, spanning an average of 8.11% e-commerce conversion rate at less than 1 second, down to a 2.20% e-commerce conversion rate at a 5 second load time." Let's explore why traditional commerce implementations are so slow and why headless might just be the solution. A website’s overall responsiveness can directly affect the conversion rate and the bottom line. The single most important metric in commerce implementations is response time. ![]() This separation of concerns allows your teams to focus on using the tools they know best-ultimately delivering a better product. Typically when we talk about a headless Drupal architecture, we are referring to using Drupal for its strength as a content management system (CMS), but using a framework like React or Vue to drive the frontend. Using a headless approach for your project allows you to combine technologies that would normally be siloed due to language or server constraints. Headless websites have taken the industry by storm, promising to deliver unique brand experiences that enable customer loyalty.
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